In today’s episode, I speak with Virginia Elder, an entrepreneur who started her service-based business without the need to raise capital. She’s now the CEO of a thriving online content-production business whose focus is on helping entrepreneurs get their voice out to the world with content they can be proud to share.

It wasn’t always this way though. After graduating college with an accounting degree, she stepped into a project manager role at a construction company and later became a sales and use tax auditor for a consulting firm. She climbed the corporate ladder, grew her family, and began to look forward to “the next step.”

She needed a new income-producing endeavor that would allow her to spend more time with her young children and give her the space to create the life she’d always wanted. Meanwhile, her own financial journey from being $80,000 in debt to becoming debt-free was brewing in the background.

Virginia began a financial coaching business and started her own podcast, hoping to help other moms who were going through the same thing. Soon other financially-focused entrepreneurs began to ask her about online content and to launch their podcasts. She saw this as an opportunity to pivot from financial coaching toward audio and video production in support of other entrepreneurs.

Two years after her family became debt-free, she created Podcast Abundance. In this second entrepreneurial adventure, determined to make it profitable, she focused on gathering resources, taking classes, getting coached, and learning from the missteps she’d made in the past.

These days, Podcast Abundance is going strong, tripling its numbers year after year and helping more entrepreneurs get their voices heard.

In this episode, listen for:

A common misconception is that starting your own business is a cash grab and that you’ll make a lot of money quickly. For many entrepreneurs, however, the real story is quite different.

If something isn't working, pivoting may be the best choice

To start a business on your own, you must be willing to take the risk of “starting ugly.” You can pretty things up once you get consistent sales coming in.

Must-listen Moments:

[5:55] When you’re your own boss, you have control, do what you want

[9:22] Attempting to relieve some mom-guilt from the world, she wanted to reach other moms

[12:06] Entrepreneurship is about being open to learning and open to resources that come your way

For more about online content production, follow Virginia Elder at www.podcastabundance.com

and on Instagram at www.instagram.com/podcastabundance

Thank you for tuning into The Source Capital Podcast ™ where we talk entrepreneurship, business, and how to get financing to fund your business goals.

You’re invited to follow me, Corey L. Townsend on Instagram at www.instagram.com/yoursmallbusinessbanker

Email any questions you have to me at [email protected]

And learn more about small business loans at www.yoursmallbusinessbanker.com